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About


Hi - My name is Lea and I am the founder of the eco-friendly brand and online store pureosophy.

Pureosophy (a word combined by the two words 'pure' and 'philosophy') was founded in the summer of 2018 after I returned home from a lovely trip to Bali. While I was there I noticed how many cafés and restaurants used a lot of alternatives to plastic products like biodegradable or reusable straws and shopping bags but at the same time how piles of plastic and waste filled the streets and beaches. The huge contrast made a big impact on me and as I am a strong believer in that small steps matter, I knew I needed to do everything I could to bring awareness to the problem and make plastic-free solutions available to more people.

I had been aware of my own plastic consumption and amount of waste for a long time but the trip really opened my eyes and from there, it all snowballed into my own eco brand, Pureosophy.

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My mission is to make it easier for you to choose and buy reusable products to minimize the huge amount of waste and plastic that ends up in landfill and the ocean every year. I believe that you can make a difference and that even the smallest steps matter!